Conserved
Forever


Finger Lakes Land Trust

Finger Lakes Land Trust
fllt.org

Lead Designer, AWP

 


All Photography © FLLT

Production Cycle 1

  • Brand Articulation
  • Style Tile
  • Website / Map Design

Production Cycle 2

  • Website Development
  • Map Development
  • Handoff

Process

Brand Articulation introduced us to the Finger Lakes Land Trust brand and its aspirations for the present and future. In addition to a Brand Articulation summary, we developed and delivered a road map outlining goals and production phases to define a clear path forward.


Photography


The incredible community base the Finger Lakes Land Trust has provided us with beautiful photography assets from all over the 17,000+ acres of protected land. Below is a small sample of community donated images.


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Style Tile Elements


After brand articulation, the project continued with style tile explorations. We knew we already had beautiful photographs to work with. Now we needed a kit of parts to begin the framework of the site.

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Infographics


FLLT is chock-full of data. Together we narrowed down the most impressive statistics about them and created mini-infographics. They appear on almost every page as a pre-footer element—keeping viewers enticed with interactive elements for continued engagement throughout the site.


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Typography


Avenir paired with Adobe Garamond combines the best qualities of a geometric sans serif with classic french oldstyle typography. Together they form a modern pair for the FLLT brand.

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Responsive Website Design / fllt.org



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Awards


Design is a team sport. We couldn’t have created an award winning website without the phenomenal collaboration between AWP, Jeff Katris, and FLLT.

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